Solinca – fitness club

How a leading gym player identified more than 90% of their churners using Data Science

Solinca is one of the biggest gym chains in Portugal, operating around 20 Health & Fitness Clubs, with almost 20 years of experience. The company needed an effective way to minimize service subscription drop-outs (churn rate), while developing their retention strategy.

The solution was Churn Analytics, our Data Science solution that returns a list of potential churners, enabling you to proactively develop churn mitigation strategies.

FEATURES DEPLOYED

  • Identify churn patterns & quantify their impacts
  • Recognize potential churners & their customer value
  • Develop and monitor proactive churn mitigation strategies
  • Reduce customer churn rate
  • Signal high risk potential churners for retention action
  • Identify potential churners up to 3 months in advance of actual churning

WHAT WE ACHIEVED