How data science drives enhanced in-season execution – Market Report 2018

A worldwide survey by analyst group Gartner undertaken in 2018 showed that
91% 2018 of organisations across multiple sectors have not yet reached a “transformational” level of maturity in data and analytics, despite this area being a number one investment priority for CIOs in recent years.

Retail is one of those sectors that is widely considered to be a DRIP
industry – in other words it is data rich and insight poor, and so many companies in the sector are looking at ways to make better use of the information they have at their disposal.

The business of data management is keeping leadership teams across retail occupied, as they look at how they can optimise it for the betterment of their respective organisations – but the deployment of new systems might be held up by a fear and distrust of their output. Retailers need to put these doubts aside.

In fashion retail – the focus of this report – there is significant room for improvement in how companies use data for forecasting and throughout the supply chain. With sophisticated data science and greater trust in systems and analytics, fashion retailers can manage in-season trading on a more proactive and professional basis, resulting in:

  • Faster return on cash
  • Higher margins
  • Lower execution costs
  • More engaged Staff
  • And multiple other Benefits.

Market Report: The End of Boring Retail

For an industry battling strong headwinds of change and one facing challenging overheads, it’s a critical question. The retail workforce, and the look and feel of physical retail space in the UK is rapidly changing, as traditional shopping locations merge into a more diluted combination of retail, leisure and hospitality. And these new spaces come with a digital twist. The advent of e-commerce – alongside various other developments in consumer behavior – has had a profound effect on what is expected of a 21st-century shop or retail business. One key influence of ecommerce on traditional retail is the consumer’s expectation of the three ‘I’s – immediacy, inspiration and intimacy wherever they shop. In many cases, in-store technology has aimed to help retailers and their staff bridge the digital-physical gap freeing them to deliver a better customer experience, but without fully achieving that goal. The technology retailers use now isn’t working The first wave of staff-empowering technology has had the wrong impact.


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iPads are being hidden away in drawers because they were getting in the way of the transaction
– Rather than being used, the tablet is left all day charging on the shelf
– One retailer continuously reported theft of the devices, because they simply could not account for all of them at the end of the day
– Technology put in to secure the devices was often considered either too expensive or there was no space to locate it in boutique stores.

Retail Market Survey – 2020 Report

How are Retailers driving their in-store performance? Are you ahead of your competitors? We analysed 20 top fashion brands, download our Survey Report and find out what we discovered. 

Some of our top insights from this report:

  • Only 1 of 5 brands have individual sales target for each of their employees
  • None of the retailers have time slots specifically attributed to non-selling activities in their staff schedules
  • Employees took on average 4 minutes to respond when asked for an assistance in the fitting room